- What is trust and why it matters so much
- What erodes trust in institutions and businesses
- Strategies for businesses to identify and combat misinformation
- Actions leaders can take to establish and sustain a culture worthy of customer and constituent trusty
Building Trust to Combat Business Misinformation
About the Webinar
Misinformation about organizations can be direct, such as false claims about a company’s products or policies, leading to stock price drops or revenue hits. Impacts from misinformation can also be indirect, causing prospects and customers to lose their trust in institutions and companies. Boston University Questrom School of Business sponsored research by Harvard Business Review Analytic Services in creating the report, “Building Trust to Combat the Spread of Misinformation about Corporations.”
In this live interactive webinar, Harvard Business Review Analytic Services will lead a conversation about trust and misinformation to discuss:
Data in this report shows that businesses are the most trusted institutions in society. Yet businesses still face considerable challenges in detecting and responding to misinformation, and building and sustaining trust.
The good news: there are strategic and tactical actions that company leaders can take to build trust among stakeholders so that misinformation is met with skepticism.
Join Harvard Business Review Analytic Services and Boston University Questrom School of Business' Shuba Srinivasan, Connie Hadley, and Marshall Van Alstyne on April 18 to learn what your company can do to build trust and combat the spread of misinformation.