It is an honor to serve as your 2025 Multi-Unit Franchising Conference (MUFC) Chair. Whether you’re new to the conference or a seasoned veteran, this is the one event you should mark on your calendar for 2025.

The MUFC is the premier venue for networking with fellow franchisees, franchisors, developers, deal-makers, lenders and landlords. It’s where you’ll discover systems and strategies to help you grow your business and more importantly, increase profitability.

I recently attended the 2025 planning session with previous Chairs and the Advisory Board, and I can assure you that this year will be bigger and more impactful than ever. We’re featuring award-winning speakers and sessions that promise to deliver valuable insights. This conference is like no other—and it’s continually growing.

I vividly remember my first year at the MUFC. Back then, it was a small, intimate gathering—nothing like the large-scale event it has become today. This year, the MUFC will encompass the entire Caesars Forum Conference Center. 

At that early conference, with fewer than 100 people in attendance, I found myself in conversations with principals from much larger franchise groups—both franchisees and franchisors. The networking and knowledge-sharing were invaluable. Those one-on-one interactions provided insights and strategies that helped shape the trajectory of my business.

Fast forward to today, and while the MUFC has grown exponentially—with over 2,000 participants expected this year—the value of the connections you can make has only strengthened. It’s true that you might not meet everyone in a single day, but the access to industry leaders, innovative concepts and new ideas has never been more robust.

As a franchisee, I wear many hats: real estate developer, legal advisor, financial planner and more. When I attend a conference, I mandate that I take home at least one actionable nugget—something that justifies the investment of time, travel and resources. That’s why I always mark my calendar for the annual MUFC. It’s not just about attending; it’s about ensuring that every member of my team who attends brings back their own “nugget” to justify the ROI on their time.

There is no better conference for franchisees poised for growth. MUFC offers something for everyone, whether you’re a small franchise owner or part of a large, publicly traded franchisor. From funding to development, technology to legal matters and most importantly, the crucial connections between franchisees and franchisors—MUFC brings it all together in one place.

This conference has played a significant role in my professional journey and I know it can do the same for you. I encourage you to join us in Las Vegas this spring. The connections you make and the insights you gain could be the catalyst that drives your business to new heights.

Please join me in Las Vegas from March 25–28, 2025. Bring your key employees, partners and even your successors. Yes, we’re even going to address passing your enterprise to your heirs. I look forward to meeting each of you.

Sincerely,

David Ostrowe
Multi-Unit Franchisee, Taco Bell
2025 MUFC Chair