About the Event

As China’s outbound tourism is set to soar, with projections reaching pre-pandemic levels by 2025 and beyond, this exclusive event is your gateway to understanding and connecting with affluent Chinese travelers. With a focus on bespoke and immersive experiences, these affluent consumers represent a significant opportunity for brands ready to elevate their offerings. During this lunch-and-learn gathering, we’ll unveil key findings from a groundbreaking research paper that dives deep into the preferences and touchpoints of these discerning travelers. You'll gain actionable insights into the emotional, behavioral, and cognitive factors that influence their travel choices. Then, engage in a thought-provoking panel discussion featuring industry experts who will share strategies and real-world lessons on successfully appealing to this elite segment. Don't miss the chance to network with fellow professionals in the Luxury, Travel, Hospitality, and Retail sectors. This is not just an event; it’s an opportunity to refine your brand's approach and forge meaningful connections to drive growth in this lucrative market. Join us for an inspiring day filled with insights, networking, and strategies that can elevate your brand to new heights!