How to Supercharge Engagement with Marketing Strategies

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A Collaborative Insight Session with Mass Marketing and Access Learning 

In a world where learner attention is harder to capture than ever, traditional L&D engagement just isn’t enough. 

Join Hannah Clark (Marketing Director, MAAS Marketing) and Sarah Mian (Head of Learning Content, Access Learning) as they explore how marketing-led strategies can transform your learning programmes — helping you drive deeper engagement, higher retention, and lasting impact. 

In this session, we’ll dive into: 

• Why Traditional L&D Falls Short – How marketing-led learning bridges the gaps. 
• The Power of Data-Driven Learner Personas – Unlock targeted engagement through personas. 
• Aligning Content with Audience Needs – Tailor content for maximum learner impact. 
• Building Effective Learning Campaigns – A 6-step process to create impactful L&D campaigns. 
• Creating Compelling Content - How to craft engineering learning experiences
• Driving Post-Learning Action and Loyalty - How to sustain momentum and deepen learner commitment
• Measuring What Matters - Track success with metrics that reflect real engagement and outcomes