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    How to Increase AI Adoption in the Workplace logo

    How to Increase AI Adoption in the Workplace

    May 28, 2025
    LIVE WEBINAR AT 12:00 PM ET

    The success that organizations derive from AI is based not only on the capabilities of the AI—which are advancing each day—but on the willingness of people and organizations to harness and use these capabilities. However, many people view AI negatively and many workers are deeply skeptical of AI. Various surveys reveal fear among workers that AI will cause significant job losses, even in the next 12 months. A majority of Americans believe AI increases the risk of personal data misuse and that AI may one day attack humanity.

    SPEAKERS

    speaker image
    JD
    Julian De Freitas
    Assistant Professor, Marketing Unit
    Harvard Business School

    In this HBR webinar, Harvard Business School professor Julian De Freitas—drawing on over a decade of research and insights from more than 2,500 consumers—will unpack the key drivers behind these fears, which is slowing adoption of AI. He will share:

    • The five fundamental perceptions of AI that influence user attitudes (opacity, emotionlessness, rigidity, autonomy, and group membership). 
    • Actionable strategies leaders can use to address these concerns and promote AI adoption.


    No matter how much money your business invests in AI tools and technology, your organization’s success may be limited by psychological barriers to AI adoption. These psychological barriers will affect every use case, pilot, and deployment.

    To achieve the opportunities and the potential that AI presents, leaders must understand these psychological barriers and help employees overcome them. To learn how to increase AI adoption in your workplace, join De Freitas and HBR on May 28.


    SPONSORED BY:

    Partner logo
Looking for your ticket? Contact the organizer
Looking for your ticket? Contact the organizer