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    NRF 2026


    New York, USA 

    January 11-13, 2026

    9:00 AM to 5:00 PM

      JACOB K. JAVITS CONVENTION CENTER | NY, USA

    DENSO Booth, 2409

    About the Event

    EPAM is proud to partner with DENSO at NRF 2026, where we are co-presenting a groundbreaking vision for the future of retail. At booth 2409, attendees will experience firsthand how advanced micro-location Indoor Positioning Technology, digital twins and spatial intelligence are converging to create smarter, more connected and highly personalized in-store environments. Register now for your personalized tour!

    Booth Highlights:  

    • Live Demonstrations of Micro-Location Technology: See how DENSO’s cutting-edge indoor positioning system, integrated with EPAM’s digital solutions, creates a real-time digital twin of the retail environment.

    • Interactive Digital Twin Experience: Walk through a simulated store where every movement and interaction is captured and visualized. Learn how this data is used to optimize store layouts, product placements and customer flows.

    • Personalized Engagement in Action: Witness how store associates, equipped with real-time insights, can deliver tailored recommendations, promotions and support based on each customer.

    • Retail Media Activation: Explore how dynamic, context-aware promotions and product recommendations are delivered to shoppers at the right place and time.

    • Omnichannel Integration: Discover how physical store visits are seamlessly linked with digital profiles, enabling unified marketing, loyalty and service journeys across all channels. 

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    Dress code is SMART CASUAL

    Booth Details

    What You’ll Learn:

    • How Intelligent Environments Drive Results: Understand the business impact of spatially aware, data-driven retail to increase sales, customer satisfaction and ROI. 

    • The Power of Real-Time Data: See how real-time customer data can be leveraged for instant decision-making, predictive analytics and continuous improvement. 

    • Privacy and Security Best Practices: Learn about EPAM’s approach to responsible data management, ensuring customer privacy while unlocking the value of in-store analytics. 


    Use Cases on Display:

    • Personalized Promotions: Shoppers receive targeted offers and content based on their in-store journey, preferences and past interactions.

    • Empowered Associates: Store staff access live customer insights, enabling proactive, personalized service and support.

    • Connected Campaigns: Marketing teams can launch campaigns that bridge online and offline touchpoints.

    • Operational Optimization: Retailers gain actionable insights into store traffic patterns, dwell times and product interactions, informing all future decisions. 

    • Proof of Concept (POC) Opportunity: EPAM and DENSO are inviting select retailers and partners to participate in a single-site pilot deployment, showcasing the benefits of this technology in a real-world environment. 

    Engage with Us:

    • Personalized Tour: Register now to book a tour for you and your team to learn all that EPAM and DENSO have to offer.

    • Meet Our Experts: EPAM retail experts and DENSO indoor positioning system leaders will be on hand to answer questions, discuss your unique challenges and explore partnership opportunities. 

    • See the Technology in Action: Participate in guided tours, Q&A sessions and interactive demos tailored to your interests. 

    • Shape the Future: Share your feedback and ideas—help us co-create solutions that will define the next era of retail. 


    Visit EPAM at the DENSO booth, 2409, to experience how we are transforming retail environments into intelligent, responsive and customer-centric spaces. Whether you’re a retailer, technology partner or industry innovator, you’ll leave with actionable insights and a clear vision for the future of in-store experiences. Book a meeting today to discover the future of retail! 

    Our Speakers

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    KF
    Kemper Fagan
    Client Engagement Manager
    EPAM
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    MD
    Macy Donaway
    Senior Director, Client Engagement
    EPAM

    January 11-13, 2026

    9:00 AM to 5:00 PM

       JACOB K. JAVITS CONVENTION CENTER | NY, USA

    DENSO Booth, 2409

    Venue Address

    JACOB K. JAVITS CONVENTION CENTER
    Jacob Javits Convention Center, 11th Avenue, New York, NY, USA
Looking for your ticket? Contact the organizer
Looking for your ticket? Contact the organizer