AI Masterclass - How hotels stay visible in the age of Intelligent Search.
AI Masterclass - How hotels stay visible in the age of Intelligent Search. - Thursday 14th May | 2pm
AI Masterclass - How hotels stay visible in the age of Intelligent Search.
ChatGPT.com received over 5.21 billion visits in December alone, ranking it the #5 website globally. As AI becomes a primary discovery channel, hotels need to ask a critical question: is your property showing up?
Research shows that visitors arriving via AI search are 4.4x more valuable than organic search visitors and with 2.5 billion prompts processed each day, the opportunity is significant.
In this session, we'll share actionable insights and practical steps you can implement at your property right now, to ensure you're visible and competitive in the age of AI and intelligent search.
What can you expect?
The shift to ‘Answer Engines’: How AI is changing guest behaviour from traditional searches to conversational answers.
Decoding AI Search: A deep dive into Google AI Overviews and why they now trigger for 99% of informational queries.
The Booking Engine+ Advantage: How to capture high-value AI traffic that is 4.4x more valuable than organic search.
Digital Maturity Roadmap: How to prioritise your own website to lower acquisition costs and increase profit margins.
Plus so much more!