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    Skate to Where the Workload Is Going

    July 29, 2026
    Event starts at 10am PT / 1pm ET

    About the Event

    By 2027, most organizations expect AI PCs to be the majority of their fleet — and roughly half expect their entire fleet to be AI-capable a year later. Yet the same IT leaders are walking into a memory-driven price spike and the most volatile PC supply environment since the pandemic. The instinct will be to stretch the fleet and wait. The research says that’s backward: the organizations that absorb cost shocks, OS migrations, and security pressure run a steady, rolling refresh — not a heroic one-time buy meant to last forever. This conversation takes the long view on what that means, and why Snapdragon-powered PCs are built for it: how a silicon-level decision about where AI work runs — a dedicated NPU versus loading everything onto the CPU and GPU — plus on-device-vs-cloud economics and platform support commitments compound across every refresh tranche. We’ll forecast what an IT director should specify today for workloads, and AI models, that haven’t shipped yet.

    Register Now

    Our Speakers

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    DK
    Dokyun Kim
    Senior Business Development Analyst
    Qualcomm
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    MN
    Marika Nox
    Staff Manager, EMEA Compute Sales & Product Marketing
    Qualcomm
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    TM
    Tom Mainelli
    Group Vice President at IDC, Device and Consumer Research
    IDC

    Featured Sponsors

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Looking for your ticket? Contact the organizer
Looking for your ticket? Contact the organizer