2:45pm - 3:00pm Creating Multi-User Mixed Reality Experiences for Virgin Audiences
Wednesday May 31 - Design - Room H
Mixed reality is the next major technology disruption after the smartphone, but the majority of enterprise customers have never tried the technology first-hand. How do we build mixed-reality experiences to ensure a lack of familiarity doesn't become an obstacle to mass adoption? As audience focus expands from early technology enthusiast to more mainstream users, it's increasingly likely for first-timers end up confused or overwhelmed. These folks walk away from their initial experience embarrassed by their own technology hang-ups, when they should be feeling excited and inspired. This talk focuses on avoiding the pitfalls of presenting mixed-reality experiences to "virgin" users. John Howard and the team at LOOOK have created multi-user applications that have been experienced by thousands of mixed-reality "virgins". They will share a first-hand understanding of what works, what doesn't, and how to ensure experiences are focused on the audience and the message, not the technology.