Dirk Schart is Head of PR and Marketing at RE’FLEKT GmbH, Europe’s leading Augmented and Virtual Reality Experts. With over 20 years of senior Marketing, Public Relations and Communications experience, Dirk has developed a portfolio that interconnects digital marketing and growth strategies with technology. Dirk is internationally recognised as a leading digital expert for Augmented and Virtual Reality and is a co-author of the top-rated AR book “Praxishandbuch Augmented Reality”. He is also a regular contributer and blogger for leading publications including T3N, TC World and WeAreAr as well as a recognised speaker for prominent events such as Augmented World Expo, Dmexco and Lufthansa’s FlyingLab. His technical focus specialises in smart glasses and new digital solutions with an expert knowledge of intuitive user experiences for AR and VR. Dirk leads the joint Augmented Windows development for RE’FLEKT with Hyperloop Transportation Technologies (HTT) and holds the position of AR/VR HyperMaster at HTT.