Nearly all industries are currently affected by the pandemic and uncertain future. The typical reaction is to reduce costs as much as possible. Cost reductions are necessary to overcome the crisis. However, at the same time, the potential for direct cost cutting is often limited. 

The question arises as to what other levers can be used to help companies become more profitable in uncertain times. The answer lies in pricing. To date, most companies operate without systematic pricing. This results in ineffective pricing processes, not used pricing potentials and lost sales.  

How advanced is your pricing? In our webinar we will show you the advantages of advanced and AI-based pricing processes, how to increase profit with it and thereby secure and further optimize your market position.  

Key benefits of the webinar: 

• See what an ideal pricing process looks like for today's challenging times 

• Understand the benefits of advanced pricing 

• Get to know different levels of professionalization regarding price setting 

• Best practices for different pricing approaches 

• Get insights into a digital, lean, and user-friendly pricing solution 

• Learn more about AI-based pricing to further customize your price setting 

Who should join the webinar: 

• Marketing, sales and pricing executives from any company, industry, and country 

• General managers with responsibility for marketing, pricing and sales-related functions 

• Anyone who wants to make marketing theory actionable and innovative pricing strategies possible in this comprehensive real-world