Joy is an experienced digital professional with significant experience in helping clients transform their businesses using digital. Joy’s main inspiration is making a difference, and he strives to create a supportive and fun work culture where experimentation is rewarded. At Fjord, Joy is responsible for general management of our EALA business including business growth, studio expansion and increasing our footprint across key clients. Joy also leads Accenture Interactive’s business in the United Kingdom. Prior to joining Accenture, he ran the Financial Services Digital practice for SapientNitro in the United Kingdom. Joy has hands-on experience in working with leading organizations across Europe and advising them on a variety of topics ranging from new customer propositions, operating models, emerging digital technologies and digital platforms. He loves working with innovators and disruptors challenging normal conventions and is highly passionate about customer experience-led strategy. He has published several point of views on digital and his current area of research around impact of culture in creating digital organizations. In addition to his great passion for digital, Joy also has a love for quaint country pubs, ideally combined with a cross-country horse ride. His favourite thing to do though is spending time with his four-year-old son.