10:30am - 11:30am Storyboarding Your CBE Brand
Thursday May 25 - Redbud B
This is an interactive discussion about the content marketing for Competency Based Education (CBE) programs. Participants will gain insights about the steps involved in generating and organizing ideas for CBE branding. With understanding of the CBE experience at your institution, participants will sketch out a storyboard for marketing and branding. Using the storyboard technique will start the creation of your CBE brand. The stories you create will take your CBE content marketing to a new level.