Heather is an advocate for authenticity. She's a catalyst for conversations worth having, and an enabler for ideas worth exploring. On the list of her qualifications cited for her annual most interesting woman of the year nomination, her nickname "The Human API", and role as Community Builder at Godaddy, rank second and third behind the collective testimony of thousands who Heather has selflessly connected, elevated, or otherwise served. She's fueled by tracking digital trends, innovation in technology, and taco trucks. She has a profound understanding of social networks, consumers and branding; and a pronounced intolerance for bullshit. Social media, like any tool, is only as powerful as the craftsman who wields it; and Heather is an artisan. Teaching businesses how to grow by harnessing its power is Heather's native genius.