Dr. Aya Soffer is Director of Cognitive Analytics and Solutions Research in IBM. In this role, Dr. Soffer directs the world-wide research strategy and works with IBM’s product groups and customers to drive Research innovation into the Market. Her focus is on applications and solutions leveraging Cognitive Technology that interacts naturally with people to extend what either humans or machines could do on their own. In her 15 years at IBM Dr. Soffer has lead several strategic initiatives that have resulted in in both breakthrough technology and IBM products and solutions. Before joining IBM Dr Soffer was a research scientist at NASA Goddard space flight center, where she worked on digital libraries for earth science data. Dr. Soffer has published over 40 papers in referred journals and conferences and filed over 15 patents. She has additionally served on program committees, as track chair, and given keynotes in many leading conferences.