Design in business
Design thinking, is a human centered approach to problem solving. So! How can businesses benefit from a creative approach of problem solving in a business? Why did I choose this product? What value does it bring to me?
“Designing a business isn’t a one-time activity; it’s a continuous and evolving pursuit. Every component of a business can be tested, and all components must work elegantly together to successfully sustain your offer out in the world.”
—Kerry O’Connor, IDEO Design Director
Today, new businesses can come from almost anywhere to serve nearly anyone, and a great business can change the world.
Over 92% of businesses now recognise that creative thinking is one of the critical elements of business design. Businesses need to move faster, network more and be open to a more collaborative approach. Within the next 5 years these skills are going to be the most important needed for any business in going forward into the future.
With that in mind, the STEAMWORKS team have put together a formidable panel of experts to take us on a journey of thought; discussion & practice for ‘Design in Business.’
Diarmuid Reil Owner/Architect Diarmuid Reil Architects - 'Spatial Design'
Lesley Tully Head of Design Thinking
Bank of Ireland - 'Design Thinking'
Louise Allen Head of Innovation and Development DCCoI - 'Ireland - Design Island'
fuse:d presents a Case study with
Yvonne Rath Creative Director Pixelpod -Design Thinking: How to Brand a Region'
Jennifer O'Connell National media Journalist
Join us at this gathering of creative thinkers and be part of #STEAMWORKS journey into 'Design in Business'