Success in managing buyer / seller interactions today hinge on firms’ ability to understand and deliver expected value to each current and prospective buyer. Pricing plays a key role in accomplishing this goal. Ineffective pricing strategies result in revenue and profit leakage, and lost clientele. Findings from Aberdeen’s recent research shows that companies using price optimization software to manage their pricing activities enjoy more than four-times the growth in their annual revenue, compared to peers without price optimization. But it’s not only about technology. 

View this webinar to learn: 

• The role of pricing agility in seizing market opportunities 

• Secrets to maximize profits through pricing strategies and tactics 

• How to understand and leverage perceived value and expectations of the modern buyer 

• Real-life success stories