Lisa Lewin is a Vice President at BNY Mellon’s Pershing, responsible for new business development and managing existing relationships with hedge funds and asset managers within the Prime Services unit. Lisa’s experience spans from consulting on liquid alternatives to helping funds structure complex financing solutions. She participates in a number of speaking engagements aimed at educating investors on the benefits of including alternative strategies in their portfolios. Prior to joining Pershing in 2008, Lisa was a public relations manager for Toys “R” Us, Inc., where she was responsible for developing the firm’s public relations strategies and served as a corporate spokesperson for reporters and industry analysts. During her tenure, Lisa developed and implemented media and public relations campaigns for numerous national programs, including Toys for Tots, Autism Speaks, and the company’s toy safety initiative. Lisa earned a Bachelor of Arts degree with Honors in History from the University of Kansas. She completed her undergraduate degree in three years and earned Highest Distinction upon graduation. She is Phi Beta Kappa. Her philanthropic interests include financial literacy and the advancement of diversity and inclusion in the financial services industry.