***LATISM16 Conference Team Member!*** Melanie Mendez-Gonzales is an online media entrepreneur and the creator of ¿Qué Means What? - a leading Latina lifestyle blog. ¿Qué Means What? began as a platform for Melanie to share about the re-discovery of her Mexican-American heritage. Today, it has grown into an online community for news in entertainment, resources for STEM education and candid stories about family life in her beloved state of Texas. Melanie has partnered with national brands, organizations and media networks to bring ideas and stories to life as a digital influencer. She has been named a 2015 Texas-based Blogger to Follow by FlipKey by Trip Advisor; 2014 American Latino Expedition Influencer by the National Park Foundation; a Top Bloguera by LATISM in 2015, 2014 and 2013; and an SA2020 ambassador for San Antonio. She is the co-founder of the online community Texas Latino Bloggers. Melanie also serves on the TEDxSanAntonio Women Organizing Committee and is a member of San Antonio Association of Hispanic Journalists.