Eliana Murillo is a digital sociologist and purveyor of cultural innovation. Her work at Google as the head of multicultural marketing transcends industries through the incubation of digital ideation and cultural resonance at the grassroots level. At Google, Eliana focuses on developing strategies across products with cultural sensibilities that engage multicultural users, small business owners, and large brands. She founded the multicultural marketing team at Google, as well as the US Hispanic business development and community outreach team. She has spearheaded programs that support diversity in entrepreneurship, education, civic engagement, and content creation with the use of technology. Eliana’s previous roles at Google include Diversity Business Development, Global Sales People Operations, and regional Latin American Human Resources. Prior to joining Google in 2010, Eliana worked at Target Corporation in the food merchandising division, where she handled internal buying strategies and supply chain optimization. Eliana graduated from Harvard University, where she studied the sociology of economics. She also studied international business in a global program based at the University of Nicosia in Cyprus. She conducted field research about the cultural local influence on globalization in India, China, France, and England. Eliana is originally from Oxnard, California, where she studied and competed in cake design. She is also involved with her family’s organic tequila project. Her family’s mission is to utilize the green product as a vehicle to influence agricultural practices in Mexico and consumption in the US through sustainable, eco-friendly practices. Eliana was included on the 20 Under 40 Corporate Rising Stars – Latinos Going Places list by Poder360. She serves on the junior board of World Fund, supports Children International and St. Jude’s Children’s Hospital, and volunteers at MEDA and Sacred Heart Community Center. She now resides in San Francisco and works in Mountain View.