Lili is an award-winning entrepreneur, World Economic Forum Young Global Leader and TV media contributor. She is the cofounder and President of XL Alliance, the place where companies come to unlock the power of today’s multicultural market. She also the creator of Dreamers Ventures, a platform that selects, mentors and launches products created by Latinos to sell on Television. Prior to launching XL, she had a 10-year career at Johnson & Johnson where she was one of the youngest executives, pioneered multicultural marketing initiatives and co-founded the Hispanic Employee Resource Group HOLA. In 2015 she launched CulturIntel™, a proprietary big data methodology that maps the consumer insights and their decision journey across cultural segments. She is a member of the Harvard Women’s Leadership Board and the YMCA USA Board of Directors.