Victoria Flores was born in Los Angeles and raised in El Paso, Texas. Her parents are from Veracruz and Juarez, Mexico. Victoria was the first in her family to go to college. She received her BS from Texas Woman's University and MBA from University of Dallas. Victoria began her banking career at an asset based lending bank in Dallas, Texas. She later moved to New York where she was eventually recruited by Morgan Stanley Prime Brokerage. Victoria left Morgan Stanley in 2008 to work at small broker dealer, doing trading and execution for hedge funds. She jumped at the opportunity to own her own business and joined Leslie Wilson in 2012 to launch SOBE Organics which is now Lux Beauty Club. Through her company, Lux Beauty Club, Victoria is working to bring affordable, luxury hair extensions to the masses.