With over 18 years of experience in journalism and public relations fields, Sarah has been responsible for developing and leading public relations efforts focused on increasing U.S. Hispanic and Latin America markets’ visitation at Walt Disney Parks & Resorts. During her nine years at Disney, she has held several roles in the Public Relations team leading tactics for Argentina, Colombia, Mexico, and other key markets in Latin America as well as Puerto Rico and the Dominican Republic in the Caribbean. She has a vast experience in travel, sales and marketing in the US and Latin America. Before joining Disney, Sarah hold various positions with key Hispanic media including music label EMI Latin, Telemundo Network and El Nuevo Día newspaper, where she was the editor of the entertainment section Ritmo. Sarah has a BS degree in Mass Communications from the University of Puerto Rico, Rio Piedras Campus, where she graduated with Magna Cum Laude honors.