Neal is a leading authority in helping businesses maximize their use of social media. Founder of the new social media agency PDCA Social, the social media strategy consultancy Maximize Your Social, the corporate social media blog Maximize Social Business, the leading conference for corporate social media best practices Social Tools Summit, and a new community for corporate social media professionals, the Social Media Center of Excellence. Neal has also published three books on social media, has spoken globally on social media on four continents, and teaches social media marketing at the Rutgers University Business School and the Irish Management Institute.