In this tactical workshop, you'll discover a framework to help you build a successful digital marketing plan for your business or for your clients. You'll see the BARE Essentials of Digital Marketing:
* Build - How to develop a platform that converts visitors into leads and sales
*Attract - How to drive qualified traffic to your site
* Retain - How to stay in touch after they've left your site
*Evaluate - How to read and analyze your traffic reports
In short, you'll learn how to generate more leads online. If you're looking to uncover how social media fits in with the rest of your digital marketing and want to discover how to grow your business, this workshop is for you.
Session level: Ideal for small business owners and marketers.