Heath Bradbury is the eBusiness Marketing Manager at Advance Auto Parts. He oversees a variety of marketing programs for Advance Auto’s burgeoning e-commerce business including affiliate marketing, retargeting & SEO, as well as many of the business development initiatives in the social/local/mobile arena. Recently, he has been leading the company’s foray into the omni-channel space, where he is bridging the gap between the e-commerce and in-store retail groups within Advance, as well as driving innovation in promotional and customer engagement strategy. Prior to his 4 years at AAP, Heath spent 5 years with Commission Junction, spanning several roles, including tech writing, product management and marketing. Heath holds a bachelor’s degree in Business & Economics from the University of California, Santa Barbara.