Karen McMahon is “The Affiliate Whisperer,” providing strategic planning, in-house evaluation and coaching to guide advertisers to make the most of their affiliate programs. Karen has worked as an affiliate publisher for the last eight years, heading up a successful loyalty model affiliate program. In addition, she has worked as a high growth affiliate manager for over six years. Karen began her career in advocacy and politics before joining her husband’s family business, helping to build it into a nationwide multi-million dollar company. Karen’s wide range of business experience, think out-of-the-box ideas and natural intuition direct her to successfully meet the needs of her clients.