Greg Shepard, the founder and CEO of AffiliateTraction, is a seasoned veteran in the online affiliate marketing arena with over 15 years of experience in building and running sustainable growth businesses. Greg built one of the first applied environmental biotechnology companies which he then sold to Epicore, a publicly traded company. During the emergence of the .com era, Greg co-founded a website and software development company in Denver, CO, and following that exit built and sold four web-based travel merchant businesses. Greg then founded Paragon Internet Consulting, the first affiliate marketing agency, in early 1999, seeing the opportunity from the perspective of being a merchant himself. In the following years Greg built and exited from ten online startups including publishers, merchants, service companies and SAAS enterprises in the affiliate and online marketing space, including AffiliateTraction software (NetTraction) and Affiliate Recruitment companies (AffiliateAnnouncement, AffiliateBase, and AffiliateTurbo). Greg is an expert in the field, and his knowledge is exemplified through his contributions and articles for Revenue Magazine, ReveNews, DMNews, DMConfidential, ThoughtShapers, MThink, and and The American Marketing Association, a 75 year old icon in the marketing industry. He has spoken at the University of Southeastern Louisiana and done radio interviews with James Martell’s Affiliate Marketers BootCamp and WebMasterRadio.