In David Smith’s most recent role with Caesars Interactive Entertainment, he led online media planning for both WSOP.com and CaesarsCasino.com US real money gaming launches in both NJ & NV. Prior to Caesars he joined Zumbox leading b2c acquisition in the Digital Postal Mail space. David has more than 15 years entrepreneurial experience in marketing, ROI analysis, BizDev and consumer targeting. Mr. Smith has worked for privately held and publicly traded companies in the online games, bill payment/presentment, and sports memorabilia sectors, leading customer acquisition and CRM efforts. Maximizing partnerships with Yahoo!, AOL, eBay, Microsoft and many others over the years, he has successfully planned, executed and optimized multi-million dollar annual marketing budgets. Mr. Smith holds a BA degree from UCLA where he minored in Business and Administration and was the recipient of the Los Angeles County Association for Corporate Growth Entrepreneur Award while still in High School.