Bob directs Avery Dennison’s global Intelligent Label initiative in the Beauty market segment. He joined Avery Dennison in 2010, identifying market opportunities and developing strategies for high frequency (HF) RFID products in contactless payment, transport and near field communication (NFC) verticals. In recent years Bob has helped drive broad adoption of UHF RFID solutions for apparel and footwear brands and retailers in North America. Prior to joining Avery Dennison, Bob started and led the RFID label and tag converting business at Nashua Corporation, at the same time leading sales and R&D activities for Nashua's Coated Materials Division. Bob's professional career encompasses technology, marketing, sales and business development leadership positions at global electronic packaging and assembly materials companies. He has been connected with item level RFID technologies since 1996. Bob has a degree in Chemistry from Syracuse University.