Verstraete in mould labels is the world market leader in the production of polypropylene in mould labels. The term "in mould labeling" is directly derived from the technique: a preprinted polypropylene (PP) label is placed in a mould. This mould has the shape of the end product, e.g. the shape of a butter tub. Then the molten PP is added to the mould. It fuses with the label, and while curing, takes the shape of the mould. Result: label and packaging become one. In my role of Product Innovation Manager, I'm the link between the market and our R&D team. Learning what the customer needs are and translating them into new innovation projects. Testing new developments at the customers and bring them to market.