All That Matters is Asia’s meeting point for the music, sports, gaming and online entertainment industries. In its 15th year, All That Matters continues to be the destination for the most influential players in global entertainment, offering a cross-industry collaborative platform and unique business-to-business-to-fan experience that produces distinct industry insights and exceptional networking opportunities. 

Its sister event, Music Matters Live, is a free live-music festival that is the gateway for emerging dynamic artists looking to break into Asia and perform to new fans.

In the past decade Branded has livestreamed hundreds of events from Asia to North America to the Middle East. Our “Matters” content has always been online and most recently we kicked off our ATM Online series with Gaming Matters, Music Matters and Marketing Matters.

Initially combining a music festival and a conference in 2005, the "Matters" series format has since continued to flourish and evolve to serve a broad spectrum of the influence industry, connecting the people leading Asia's mass audience sectors.

Over the past few months, All That Matters has begun its metamorphosis, transforming itself into an always-on conference, networking and content experience. All That Matters is still a destination for our industry. We will meet by the iPool where conversations on the trends, transformations and technologies that are shaping the new entertainment industry across Music, Sports, Gaming, Digital and Marketing will continue.

To view speakers and programming from previous years, click here: All That Matters Programme 2019

Is Asia the future of football? 
Sports Matters is an Asia-focused event for those with a vested interest in what the future of the industry will look like, who and what is driving it, and how the region contributes to the global sports business.

So you want to be a gamer? 
An exclusive, high level “Gaming 101” introduction to this industry, Gaming Matters connects Gamers and gaming/media industry leaders with gaming startups, advertisers, ad agencies and digital media platforms

YouTube stars share some advice 
Digital Matters brings content creators and the digital entertainment industry together to collaborate and to innovate the future of online entertainment.

How content in Asia is going local
Marketing Matters convenes the top marketing executives from the Asia Pacific region to discuss the future of marketing.

Music Matters Live - who will you discover?

Music Matters is the pioneer music industry event in the Asia Pacific region featuring conferences, an international music festival and creative academies, creating business and cultural music connections with the rest of the world. Music Matters Live has established itself as the gateway for emerging, dynamic, local and international artists looking to break into Asia, and perform to new fans.

Uniquely for Singapore, every year Music Matters Live plays alongside the All That Matters conference covering the latest global topics and trends across industries. This gives our festival acts the opportunity to showcase their music to key global entertainment industry executives, our delegates and fans across 5 days of All That Matters.

Stay tuned for Music Matters Live 2020 artist line-up coming soon.

202o: Music Matters Live From Home
Keeping our community connected and creative in this time of change

In recent months, Music Matters has launched Music Matters Live From Home, an online music series featuring amazing global collaborations by alumni artists and friends from Singapore, Canada, Australia, Indonesia, Philippines, Malaysia and more. The latest edition of #MMLFromHome achieved an epic 10 MILLION VIEWS, taking this global hug truly around the world.

Listen to our official Music Matters Live From Home Apple Music playlist here

Copyright © 2020 Branded All rights reserved. 

Privacy Policy  | Terms & Conditions