Nearly every retailer on the Internet Retailers’ Top 500 list has an affiliate marketing program. It isn’t unusual to see as much as 60% of an online advertiser’s sales driven in by affiliates. Whether you are looking for sales, leads, phone calls, or any other kind of performance, affiliate marketing is a powerful tool you should not overlook.
In this interactive and case study based half-day workshop, Geno Prussakov will provide a “true crash course” to Affiliate Marketing 101. Geno, who has conducted such workshops for the American Marketing Association in DC, Baltimore, and internationally, will walk you through the entire process of researching, setting up, launching, managing, and building an affiliate marketing program for your business. You’ll start your day learning how and walk away with all the tools and knowledge necessary to make your affiliate program a success.