Charlie Lawson

Charlie Lawson is the co-National Director of BNI in the UK and Ireland, a role he shares with Tim Cook. Charlie is a word of mouth marketing expert, who speaks and writes extensively on the subject. Since joining the business in 2004, Charlie has held a variety of roles within the organisation, working with many thousands of BNI members. He and Tim took over the UK and Ireland operation as a whole in May 2009. Charlie's passion is seeing BNI members get success through their BNI membership - there is nothing more inspiring than helping a BNI member and then seeing them hit their goals. BNI sets up groups of local businesspeople, where there is only one person per profession in a group. BNI trains these groups to be brilliant at passing referral business to one another. BNI operates on the philosophy of 'Givers Gain' - if I give business to you, you will want to find business for me. Being active in BNI is like having up to 50 sales people working for you, because your fellow members will be carrying your cards and referring your business to people they meet, without you having to pay them any salaries or commission. Successful businesses depend on 'word-of-mouth' marketing as the best form of promotion there is. BNI provides a structured, supportive, business environment in which local business people can get together to network, learn valuable new marketing skills and develop the strong personal relationships that lead to trust and the consequent generation of significant business for each other. BNI operates in nearly 50 countries in every populated continent on Earth. It is the world's foremost referral marketing system, using networking to achieve its astonishing success. If you'd like me to speak at your event, on radio or TV I'd be pleased to hear from you. Initially please contact my PR Agency, Meerkat PR on 020 8563 0182 and ask for David Stoch. For all enquiries on BNI, please contact the National Office on 01923 891999 or bninet@eurobni.com.