Designers spend too much time during projects winning over naysayers and answering the challenges of devil's advocates. Developing a design brief at the beginning of a project that clearly identifies the problem you're solving, how you know it's a problem, and who stands to benefit from solving it will cut the work of convincing critics in half. This interactive workshop will guide participants through the process of developing their own design brief. Participants will learn how to use qualitative and quantitative data to validate their problem statement and write a design question that invites a variety of targeted solutions.

Service Design + Delivery