Marco López is the co-founder of Elemento L2, the Multicultural below the line agency that drives word of mouth and consumer engagement. Marco leads the company’s new client acquisition, the overall strategic direction of the company and elemento’s planning & creative departments. Elemento’s current client roster includes Coca-Cola, PowerAde, Barcel, Target, NBA, Hornitos, 100 Años and Pucker Vodka. Marco López led the Hispanic Department at Relay for over four years. During his tenure, Relay grew into a sole department, creating new expertise in Planning & Creative for the first time in the agency. The Hispanic Department at Relay during Marco’s leadership served clients such as Mazola, P&G, and AT&T amongst others. Marco was also Marketing Director for Tribune’s Hoy Newspaper’s three daily editions (LA, NY and Chicago). Previous leadership roles included, the launch of his own agency (Matraca Marketing) and as Director of Diversity Marketing for AT&T in San Antonio, overseeing wireless diversity initiatives nationwide. Marco grew up in San Luis Potosi, Mexico and now lives in Chicago with his family.