Dan Taneja is a beverage alcohol industry professional of 20+ years and has held leadership positions at companies like Diageo, Bacardi, Constellation, Southern Wine and Spirits, and Breakthru Beverage. He was most recently the Mentor in Residence for the ABInbev technology accelerator with Techstars. In 2015 he left Bacardi to start BevAnalytics, a survey platform for the Beverage Alcohol Industry. They provide insights and analytics for the industry. Specifically, they measure trade and brand penetration of drink menus, drink specials, back bars, beer taps, and POP branded visibility. BevAnalytics is the moneyball for the Adult Beverage industry.