About the VIDEO

Price increases are usually a sore topic for any organization. Sales hates them because it means having uncomfortable conversations with current customers and can be a harder sell for new prospects. On the other hand, customers hate them because well, they’re an increase. However, whether it’s market forces, inflation, or a company realizing that their product is undervalued, organizations like yours need to be prepared to introduce price increases in a way that is fair and gets everyone within your organization on board. Whatever your legitimate reason for a price increase, in this talk, Joanne Smith, takes you through step-by-step practical ways to price increase. Learn: Why organizations sometimes implement price increase protocols but don’t execute How to incentivize and foster total buy-in for price increases starting from management to the sales team Joanne Smith’s c-DARE process to double your price increase success rate