So-Young Kang is Co-Founder and CEO of Gnowbe, the first mobile-first content publishing platform to drive behavior change for business impact. She is a serial entrepreneur having also founded Awaken Group, a multi-disciplinary Transformation Design (TD) firm that integrates strategy, leadership and innovation to design experiences that catalyze change. So-Young has nearly 20 years of experience advising and training leaders globally and is a sought-after speaker across US, Asia, Middle East and Africa on various topics across leadership, innovation, education and transformation. So-Young and her teams love to design and build innovative products and solutions to help organizations build capacity and capability. She is a pioneer constantly looking at new ways of solving big challenges. Her latest challenge is focused on how to encourage lifelong learning to maximize human potential. She and her teams have had the privilege of serving clients across 14 industries in 9 countries across Asia, US, Middle East, Europe and Africa with plans to reach a billion through the work they do. Author of Inside Out (Singapore), part of a global series on global leadership and innovation (GLIP), So-Young has deep expertise and love for Asia given her experience working across the continent and her fluency in Korean and Japanese. She is passionate about leadership and technology that is relevant in an East-West context. She has committed her life to humanizing the world to maximize human creative potential having founded The Young Professionals’ Group (YPG) in 2000, a nonprofit dedicated to helping students achieve their professional dreams. She sits on the boards of Open University West Africa and Love North Korea Ministries. She is a TED-ster and has been a TEDx speaker. In 2014, she was selected by the World Economic Forum to be a Young Global Leader. Previously, she was with McKinsey & Company and Citigroup. So-Young is a Korean-American who goes back and forth between Singapore and California. She has an MBA from Harvard Business School and a BA with honors from the University of Pennsylvania.