Frederico Lacerda is one of the founders of 21212, an accelerator of digital businesses based in Rio de Janeiro and NYC. A former professional swimmer and advertiser, he became an entrepreneur and business consultant and then cofounded 21212 to develop the local ecosystem and explore the exploding digital market in Brazil. Frederico is also a frequent speaker, mentor and judge at several events in Brazil and in the US (Endeavor CEO Summit, LAVCA Summit, Startup Weekend, among others), expanding 21212′s support of entrepreneurship locally and globally. Prior to that, Frederico worked in management consulting at Accenture, where he was involved in international projects and methodology development in the telecommunications, finance and IT sectors. He studied Corporate Communications and Marketing, and is concluding a Master of Business Administration degree at Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio).