Axelle Tessandier is a content strategist, trend spotter, writer, curator, bold thinker and founder of Axl Agency. After different experiences in French media, TV, press and foremost cinema, she helped green organizations communicate using the digital environment. In 2009, she participated in the innovation program Palomar5 in Berlin and San Francisco where she explored the values and expectations of digital natives in the workplace. After being the Marketing Director of the US based startup Scoop.it she launched her own agency. She now works side by side with brands, projects and institutions she believes will inspire their customers and audience to take action to design a better world. No naive statement according to her, she is just a true advocate for the power of the web. Passionate about the future of work, the Generation Y and the digital shift, she regularly explores these topics for The Huffington Post.