José is a trained industrial designer that has been working as a designer and design manager for the last 20 years. Started out in 1989 in Portugal as an industrial designer working for a large brand consultancy Novodesign, then started his own product development company Grandesign and till August 2006 worked as a design director and international account manager at Node in Barcelona. He then returned to Portugal and joined Innovagency, a large Internet innovation company, and was part of a spin-off focused on strategic business innovation called ReturnOnIdeas. José then started another company focused on product design innovation called Diverge, managed a network of Portuguese talented industrial designers called Innotalent and co-founded a non-profit organization dedicated to young entrepreneurship called Beta-i. Now he’s back to doing what he does at Masco Design, design, managing design, using design thinking as a strategic tool and transforming with and through the use of design.