Cynthia Hellen is a Peruvian-American, entrepreneur, writer, producer, director, and speaker on social entrepreneurship and technology in emerging markets. She has moderated panels and run workshops in the USA, Mexico, and of course Peru. In 2012, she became the recipient of a Bloomberg Businessweek and Sandbox Network Fellowship for empowering women in a remarkable way. She was named Social Innovation Rockstar by We Love Bold. Her work has been profiled by Bloomberg Businessweek, EcoSalon, Pipeline Women and been fortunate to receive a 2012 Big Ideas Festival Scholarship. In her role as Founder and Chief Executive Officer, at SMPLCT Lab, Hellen is involved in all aspects of the company’s social and environmental impact.