FunnyBizz Conference NYC

About the Event

In the land of infinite distraction, the one who tickles the funny bone reigns supreme. As business, entertainment, and comedy become ever more intertwined, savvy startups, leading ad agencies, and Fortune 500 firms alike are turning to humor as the ultimate tool for being memorable amidst the ringtones and vibrations of modern life. At FunnyBizz, we teach you how to tap into humor’s power. In just one (raucously entertaining) day, our elite roster of speakers will teach you essential principles of comedy, improv and storytelling, workshop those concepts to apply them to you and your business, and generally show you how being funny can make you more successful. Why Use Comedy Techniques? Because that’s what the people want—Today's generation has been socialized to receive info via humor. They want infotainment, not information. Clients don't watch "20/20" or "Nightline" for news; they watch Colbert and Jon Stewart. They want and expect information delivered with a punch line. Because science says so—“The brain doesn't pay attention to boring things,” notes John Medina, a biologist and author of the best-selling book Brain Rules. “Laughter triggers a dopamine release, which aids memory and information processing. It’s like a mental post-it note that tells your brain, remember this.” Because that’s what the people share— A scientific study out of LSU finds “Humor was employed at near unanimous levels for all viral advertisements. Consequently, this study identified humor as the universal appeal for making content viral.” Also, most of Unruly Media’s top viral videos of 2013 use humor to encourage audiences to click on the "share" button.