About the VIDEO

Pricing matters and as you start on your pricing journey, you might soon begin to find that what you understand or know about pricing is just the tip of the iceberg and that there are extra steps you need to achieve the summit of pricing excellence: the 2% increase in profit that can yield a 25% increase in ROS. Paul Hunt owner and founder of Pricing Solutions, pricing consultancy firm, Paul speaks about transitioning from the role of a pricing firefighter to leveraging all of the tools available to you so that you can become a pricing master. 3 Ways to Get the Most of Your Pricing Solution Learn: the five levels of the pricing process that you can use to achieve pricing excellence how to use technology to maximize the benefits of technology that you are already using the four steps to system implementation results Your Pricing Guru… Paul Hunt is the President of Pricing Solutions and started the company in 1993. He has over 20 years of experience and developed a proprietary pricing methodology. He is also co-author of “World Class Pricing: The Journey”