4:40pm - 5:00pm The Spotify Advantage: Why Data-Driven Product Optimization Is the Future of Growth Marketing
Thursday Dec 7
You’ve probably heard of Spotify. Launched just 9 years ago, it’s the global market leader today in paid subscribers at more than 60 million (to Apple’s 28 million). That’s no small feat. And product optimization - specifically regular, data-driven product optimization - helped them accomplished it. Join Brant Cooper, CEO and Founder of Moves the Needle, to discover why so many high-growth companies today are building cross-functional teams to optimize their products, trusting in analytics data more than formal customer reviews, and following Spotify’s lead into 2018.