Hiten is the co-founder of Crazy Egg, KISSmetrics and Quick Sprout. Since 2003, he's been creating and growing both self-funded and venture backed SaaS and Marketing businesses. Hiten has implemented groundbreaking marketing strategies for Fortune 500 companies and startups alike. As an advisor and investor he has played an instrumental role in supporting hundreds of companies with marketing, product and growth initiatives. In 2010, Hiten helped coin the term 'growth hacker' which has come to define the evolving role of marketing.