Hana Abaza is the Head of Marketing at Shopify Plus, an ecommerce platform for high-volume, fast growing businesses. Prior to joining Shopify, Hana was the VP Marketing & Strategy at Uberflip. Her expertise lies in product marketing, content, demand generation and growth. Beyond her daily routine, Hana also a speaks at various industry conferences (including CTAConf, MP B2B Forum, Traction and SaaS North to name a few) and contributes to various publications (like Entrepreneur.com, CMO.com, Content Marketing Institute and others). You can connect with her at hanaabaza.com or say hi on twitter @hanaabaza.