Ada Chen Rekhi is Founder & COO at Notejoy, a social document editor for teams. She is an entrepreneur and marketer with over a decade of experience in productivity, SaaS and data-driven marketing. Most recently, she was Senior Vice President, Marketing at SurveyMonkey, the leading provider of online surveys. Previously, she founded Connected, a contact management startup acquired by LinkedIn in 2011. At LinkedIn, she was responsible for the integration and re-launch of Connected as the new LinkedIn Contacts and was also a marketing leader for Growth and Sales Solutions. She has also held marketing and product roles at Mochi Media (acquired by Shanda Games) and Microsoft. Ada holds a BS Economics from The Wharton School of the University of Pennsylvania and writes on marketing and startups at adachen.com and on Twitter @adachen.