Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and optimization practices at companies such as Adobe, The Apollo Group and most recently Google. Currently, she is currently a Product Manager for Firebase Analytics. Previously, she was the Analytics Advocate for Google. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School. You can follow her blog at www.kristaseiden.com and on twitter @kristaseiden.